![]() A little more than two years later, Facebook closed on its acquisition of WhatsApp, a deal that was valued at over 21 billion by the time it closed. Today, Instagram is valued at over 100 billion. No final decision on how the integrated services will be monetised has been decided yet, the New York Times reported. Instagram was acquired by Facebook in 2012 for 1 billion in a deal that many consider the most lucrative in tech history. It's possible that same data will be used for advertising, and there have already been rumours about WhatsApp using information for marketing or showing ads within the app itself. ![]() ![]() The sense of having some contacts, information or messages safe on WhatsApp and away from its owner, or vice versa, will be lost. In short, the move could be a concern for anyone who prefers to keep their data separate – and away from Facebook. WhatsApp has repeatedly stressed how important it is safeguard people's privacy – but that was largely led by its founders, who have left the company, and is thought to be getting eroded as it is subsumed by Facebook. Many people choose to share more on WhatsApp or even entirely forego Facebook, because the latter has always had a more lax approach to people's personal data. WhatsApp only requires a phone number for people to use it, allowing them to stay relatively anonymous if they wish on Facebook, people have to use their real name and are asked to give over far more personal information. People have also been able to share different data with the companies themselves.
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